Marketing Director

Marketing Director
DLTC Healthcare, a leading Maine assisted-living provider with headquarters in Rockland, ME has an opening for a Marketing Director. Regular travel throughout the State of Maine is required. This position is full time (40 hours/week). The Marketing Director is responsible for the development and implementation of a company marketing plan and application of sales techniques to enhance occupancy and recruit top talent to the employment pool.
• Promotes a positive image to employees, residents, families, and guests
• Develops a sales and marketing plan that is updated on an ongoing basis.
• Creates, maintains and monitors the company Facebook page and website
• Analyzes the effectiveness of current advertisements and makes recommendations
• Works closely with graphic designers and web developers to create cohesive company marketing program
• Develops outreach activities to identify potential new residents and employees and proactively identifies and pursues publicity opportunities
• Initiates and carries out marketing calls by contacting discharge planners and other related contacts in the healthcare field
• Answers telephone inquiries, sends out brochures and makes follow-up calls
• Conducts tours and home visits as necessary, offering an overview of the services and benefits of the community while following the company’s guidelines and philosophy
• Attends business and community events where referral sources, prospective residents, care givers and potential employees are in attendance
• Ensures that all residents or families previously expressing interest in the company are followed up routinely
• Maintains flexibility in the work schedule to accommodate scheduling appointments with prospective residents and participation in marketing and community events
• Sales experience and familiarity with long-term care is desirable
• Experience with development of marketing plan, including budgets
• Public speaking helpful
• Access to a personal car
• Valid drivers’ license
• Competitive salary
• Health and Dental
• Vacation
Send resume to Kelly Wesbrock at [email protected] or visit our website at